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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Week 8 Individual Paper

Week 8 Individual Paper

Q Instructions • Topic: MINICASE focusing on Facebook (p. 515 of the textbook) • Resources: University Library, Internet, Textbook • Write a 1,000-to 1,500-word, double-spaced APA formatted paper • focusing on Facebook and the MINI CASE questions: o Is Facebook acting responsibly or merely trying to monetize kids, as some critics claim? o Discuss creative ways marketers can reach this important kids demographic without alienating parents. o How can Facebook improve is overall brand image/equity, given recent controversies regarding possible Russians who purchased slanted political ads and creating fake profiles on Facebook before the 2016 Presidential election, with the goal of influencing the outcome. • Format your paper consistent with APA guidelines.

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This analysis is focused on the decisions of Facebook to allow teen users to be able to make their post public, which means it can be viewed by other users who are not friends or family to the user. The analysis is designed to explore topics relating to the social responsibility of Facebook in allowing such decisions and marketing strategies to reach the kids demographic in a responsible way. Finally, there are recommendations that Facebook could follow to reinforce its social responsibility activities in society to become more conscious of the social environment that the company operates in.